Whoβs bumpinβ my art?? πΌοΈ #art #wallart #mystery #austin #texas #atx #shotoniphone via Instagram https://instagr.am/p/C3iM3awOqlc/

Whoβs bumpinβ my art?? πΌοΈ #art #wallart #mystery #austin #texas #atx #shotoniphone via Instagram https://instagr.am/p/C3iM3awOqlc/

When came up with a new name for this blog, I needed a quick logo.
I thought my previous downtown Austin sketch would be a natural fit. But alas, it was too complicated and fuzzy. π€·π»ββοΈI needed something simpler and bolder for this purpose.
So I myself 10 minutes to come up with a few ideas. The “final” logo (bottom left) was not what I had initially imagined, but it felt right after playing around with it for a bit.

Of course, this being my personal not-for-profit, no-expectations blog, I can change it if I ever feel like it. I like this iterative process. π
Just for fun, here are a few variations while trying to come up with a “visual” for The Coastal Service.
Rough sketch of my initial idea, using the Tayasui Sketches app on iPad. The first set was a good start, and I liked the colors.


But I wanted to show some βdangerβ (a storm) and the light cutting through it. So we have set #2.


Now that I finished up my first solo cover song, I wanted to get it out in the world. As Steve Jobs said, “Real artists ship.” I’ve been working on that mindset for a while now and trying to show my work along the way.
To get my song out there where it can be streamed anywhere – via Siri, on the HomePod, in the car – I needed to pick an “artist” name to use on all the streaming services. It’s always fun to pick a band name, but I had set a rule for myself from experience messing around fruitlessly with friends in the past: first the music, then the name. You have to earn the name.
So I decided to go with The Coastal Service. π It’s sort of a play on The Postal Service, an amazing band with one of my favorite albums ever. I am not a Postal Service tribute band; their name just inspired an idea.
“The Coastal Service” is meant to invoke a sense of mystery and fog and awe and danger. It’s about meeting the ocean: like life, it’s big and dangerous and beautiful and meant to be explored.
I also like the idea that this fictional “coastal service” is there to serve humanity and is broader and more secretive and than, say, the US Coast Guard. It’s somewhat inspired by a Wes Anderson vibe, especially Moonrise Kingdom.
I also played around with some sketches on the iPad just for fun.
So there you go: The Coastal Service is born.
I still don’t know if I’m a real artist, but I did ship. π’
The office π’ #office #inside #moderndesign #interiordesign #austin #texas #atx via Instagram https://instagr.am/p/C3RYC-2IUb2/
