It’s the basic trick of life. Take what you’ve learned so far in life and use it to more forward. ➡
I really like this quote because, like with Rumi, it’s practical advice about living a good life. It’s right on the edge between “cool ideas” and basic self-help.
I love this saying. People often “hammer away” at something the wrong way, wasting time and failing to learn a new skill.
It’s easy to make this mistake.
As a software engineer, I’ve seen this 1000 times. “Well, we have a bunch of web servers, and we need a mobile app, so… let’s make our mobile app using web tech!” At first, it seems to make sense. But you end up with a crappy app, lots of extra work, and maybe even some unhappy developers who leave because they care about their career too much. They want to use Xcode because that’s a great tool for making apps.
(But beware, Xcode could become your next hammer. 🤷🏻♂️)
Here is Jobs addressing a somewhat hostile question at the 1997 WWDC. At the time, Apple was nearly out of money, and Jobs had just returned after previously being kicked out of the company.
George Bernard Shaw said that “your patience when you have nothing” is one of the two things that define you. It’s interesting to look at Steve Jobs when he is down and see the vision and patience that was brewing at the time.
As we have tried to come up with a strategy and a vision for Apple, it started with what incredible benefits can we give to the customer, where can we take the customer. Not starting with ‘let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that’.
And I think that’s the right path to take.
It would be four more years until the iPod launched and ten years until the iPhone launched.
The end of Jobs’ answer also reminded me of Teddy Roosevelt.
Some mistakes will be made a long the way. That’s good, because at least some decisions will be made along the way.